As we know that fossil fuel’s era comes to its end, a whole new bright future is building up. A world where we hope that coal burning stoves and nuclear plants will soon be nothing more than a memory. A world where those smokestacks on our roofs, will not embody our emissions anymore; but just an architectural souvenir of these time. We can already perceive this change, through latest batteries’ evolutions. Tesla’s innovations such as power up cars and houses (Powerwall battery) reduce our direct emissions to zero by cutting exhaust pipes and equipped our roofs with solar panels. Clean fuels are on their way to build the future of our electric network! And this shift stands on the ability to store energy; in short, on batteries!

Besides, as adventurous movie producers, the battery question is omnipresent especially in some conditions where plugging in batteries as we do home is not an option. Imagine how crucial this question can be, while recording some footage in the middle of Himalaya. All our equipment (lights, cameras…) requires batteries. That’s why we have to think of the best way to manage it, as keeping our impact to the environment at a minimum. We own solar panel chargers for example so that there is no need to carry a bunch of batteries. In this energetic transition era, in which energy storage is at its core; more and more solutions appear to us; such as Activeon Solar X, this new solar-powered action camera taking 70% of its charge from the sun in just 30 minutes.

By the way, you should take a look at our whole new Kickstarter campaign on www.climbeverestvr.com  that will take you to the summit of Mount Everest through a virtual reality experience. This experience will immerge you into this expedition; experiencing beautiful landscapes, extreme weather conditions…You have the opportunity to share this experience with real adventurers and all you have to do is to recharge the battery of your smartphone or virtual reality gear and sit comfortably!

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Famous athletes and successful people also cherish their early morning routines. They create their own ritual that motivates and inspires them. Tony Robbins has an “hour of power”, which includes motivational sayings and visualization. Steve Jobs always asked himself if he would be happy with his planned day if it was his last day on earth. Motivational speaker Eric Thomas wakes up every morning at 3AM.

He says: “Sleep is the new broke. If u only have 24 hours in a day, your success is depend upon how you spend the 24.”

It’s nothing new that the early risers have big advantages, to the sleepy colleagues. It is easier to focus when the world outside is to tired to interrupt you; there is no chaos and noise. Your creativity is highest after waking; the preferential cortex is most active. All your ideas are cleaner as the mind hasn’t yet been troubled with daily issues. So it’s simple to connect to the flow of creativity.

When you rise with the sun it gives you more balance in the body. When you think of it, its logical. You basically copy the body’s natural rhythm, which leads to peace and a balanced life.
There is something magical about the hours before dawn. Waking up early, gives you time for yourself or to catch up on things you are behind on, it makes you calmer for the rest of the day. You have a head start on the rest of the world.

I believe that “willing” is the key. It will be hard to wake up in the beginning. You always have that feeling you did not sleep enough. But once you train yourself in it, just by five minutes at the time, everybody can do this. Little steps, lead to bigger steps in the future. If you want to become an early riser you will be overflowing with joy. You may inspire others, so create your suitable ritual that inspire and motivate you.
What would you do with the extra hours each day?

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In Beyond Marketing, there was an inspiring story of RICOH and the relationship with the human instead of the wallet. Ricoh works with the philosophy: “the spirit of three loves”. They explain the meaning of that interesting philosophy: Love for your neighbor, respect the other like yourself, love your country, which means that they handle our Earth carefully and love the work, which let you express who you are and what difference you want to create. So instead of focusing on their high level of technology and innovation, their brand story is about people. People making the difference.

We find it inspiring to see how companies adopt positive branding methods and brand stories, to communicate their product. Marketing is affecting the way we live and see the world, we are happy to see that it is sometimes more than just about selling more products. Happy customers are happy people and vice versa. So if you want to connect to your audience, your customer: communicate by making an honest connection. And that starts with being happy. We started to think ourselves happy, and begun to spread this concept in our creative work.

We made an INSPIRE film about Happiness:

Take a look on our YouTube Channel for more INSPIRE films.

sources: http://www.beyondmarketing.today/hoe-liefde-ricoh-laat-bloeien/
http://adage.com/article/cmo-strategy/johnnie-walker-makes-big-walking/300411/

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Finally!

The transition that we have worked on for over nine months, is out in the open. Now we are entering the next stage. Today, Deepeei film productions is transformed into: DUTCH PICTURE INDUSTRY. It is big step and we will have to get used to it ourselves also.
You might wonder why, this decision to change the name and create a new visual identity?
Our experience tells us, that WE people have a deformation in our brain and we are unable in processing four ‘e’s in one word. For most of us it’s too difficult to handle. Our name was so tricky, so Deepeei has been misrepresented in the press, many times. Even our national press agency, the ANP had trouble in writing Deepeei right. After ten years messing around with ‘e’s, and pronouncing our name in the right way, we thought it was time to change.
It’s time for progress. If you see the name written, you might notice that in fact it is still the same name. (DPI) So the change is less radical then it seems at first sight. And our mission to INSPIRE and MOTIVATE is still, running through everything we give birth to.

Stories and the WHY
This wonderful world is full of stories. It is our challenge to inspire our viewers with compelling, and unique story lines. But why should a client choose for DUTCH PICTURE INDUSTRY. What is our WHY? In search for our WHY together with conceptual designer Mark Kuiper we discussed this in every little step. If you search the Internet you directly see that the first link is of Simon Sinek’s book, ‘It all start with a Why’ and so do we. Everything that we touch comes from our core, from what we believe in, from the inside of every fibre. We love what we do and that is why we are good in what we do.

DUTCH PICTURE INDUSTRY is curious about that one eccentric dash.

Designers food
The new corporate design, made by Mark, shows how the mission, philosophy and values shape Dutch Picture Industry. We are driven by a philosophy centred on innovation and encapsulating in our mission statement “to inspire and motivate”. In the development of the new corporate identity was a stencilled letter an important source of inspiration. Stencils are characteristic and exude adventure, features we identify. The diversity of colours strengthens the ties with the unique images and even more importantly nature.

We are VERY enthusiastic about our new name and brand identity. Well, what do you think?

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